Skip to main content

Connecting businesses during COVID-19

Innovation as a strategy for resilience

Back to blog

Published on March 24, 2020

Innovation is a people’s business. There is no idea that can spark, develop, attract investment, and happen without networking, social interaction, and a good dose of emotional intelligence. This is why, in 2020, fast-forward two decades from the invention of the webcam, face-to-face communication is still considered the best way to do business: it allows us to gauge client motivation, adapt our language to different personalities, and understand which messages our clients are most likely to respond positively to. Even though we are equipped with all the technology tools for video calls, it is not surprising that business people continue to travel long ways to meet their stakeholders in person. Similarly, conferences and events are still, in most sectors, the heart pumping blood into businesses of different sizes.

Until recently, it was easy to take for granted the meetings and encounters that businesses need in order to launch, grow, and develop. We would not necessarily take for granted the effectiveness of our face-to-face interactions at social gatherings, but we certainly did not consider unthinkable to fly to the other end of the world to catch up with a client or to close a deal. In the time of a global pandemic, mobility around the world, and our perception of in-person communication with it, is changing.

From February this year, most business travel across the world has been cancelled or postponed due to the spread of COVID-19, undoubtedly with repercussions on the ability of organisations to continue to establish new partnerships and nurture existing ones. The impossibility to hold face-to-face meetings is even more limiting for businesses wishing to interact with clients and partners overseas, where language mediators are often needed to ensure successful communication.

Now that we are called to social distancing in order to slow the spread of a new virus, we must continue to work with organisations across the world to enable innovation as a strategy to build resilience to face times of crisis. A lot of what we do at Oxentia involves connecting large corporates and SMEs with partners that enable them to access new markets; our wide networks allow us to continue to establish such partnerships successfully.

As a business, we are lucky to have a team of consultants whose expertise spans multiple technology sectors, who speak different languages, and who have insights into different business cultures. All these skills are especially vital to our clients now that business in-person communication, and its chemistry with it, is not immediately accessible.

It is currently impossible to predict how long it will take for organisations to resume business as usual and face-to-face interactions with partners and clients. In the meantime, at Oxentia we continue to leverage our knowledge, experience and networks to maximise opportunities for global economic growth.

__________________________________________________________________________________

Oxentia works with researchers, investors, large corporates and SMEs across multiple technology fields. To find out more about how we can work together over the coming months, get in touch at info@oxentia.com.

Twitter

@oxentia

🌐 Are you a scale-up or start-up working on an innovative solution in mobility, logistics, transport, or CO2 capture and storage?

Applications are now open for the @SantanderX Global Challenge | Countdown to Zero.

Apply now👉 https://t.co/mOZ96UvztD

#SantanderXChallenge https://t.co/gSU1Cp9aOu

3 days
@oxentia

🎂 Oxentia turns 5 this month!

Throughout August, our team will be sharing what Oxentia stands for, the team behind the consultancy, and the opportunities we help our clients realise.

This week, our CEO @scleverley kick-starts the series covering our history, vision, and values https://t.co/BAKWVP8Dpp

2 weeks
@SantanderX

RT @SantanderX: If you have a startup or scaleup that offers sustainable mobility, logistics, transport, or CO2 capture and storage solutio…

2 weeks
@SantanderX

RT @SantanderX: Tomorrow we’ll be announcing the winners of the Santander X Global Challenge | Blockchain & Beyond, aimed at the most innov…

1 month
@oxentia

We are very excited to join the competition winners from the Santander X Global Challenge | Blockchain & Beyond. Join us in #Decentraland at 4pm CEST. Hear more about the inspiring innovations these startup and scaleup companies are developing in #blockchain technology. https://t.co/96tCokpEob

1 month
@oxentia

They will also share a prize fund of €120,000, and access the #SantanderX100 global entrepreneurial community. Entries close on 8th September 2022.
Find all the details below.
#SantanderXChallenge

1 month
@oxentia

Winners will get the opportunity to pitch their projects to a panel including representatives of the Formula One Marketing Limited (FOML), and will receive an invitation to Formula 1 Gran Premio de la Ciudad de México 2022, where the awards ceremony will be held.

1 month
@oxentia

The aim is to help advance projects with investment and entrepreneurial support, enabling them to contribute towards lasting social and economic impact for the environment and millions of people around the world.

1 month
@oxentia

The Oxentia Foundation and Banco Santander are delighted to be launching the new Santander X Global Challenge | Countdown to Zero. This exciting new challenge will invite startup and scaleups to pitch their innovative solutions to the sustainability challenges of carbon emissions https://t.co/RL7TmcClXZ

1 month
@oxentia

Everyone is welcome to register for the livestream ceremony, starting at 4pm CEST, with registered attendees in with a chance of receiving free wearables for their metaverse avatars.

Discover all the details: https://t.co/BTOekYMFuY

#SantanderXChallenge

1 month

This website site uses cookies to improve your browsing experience. By continuing to use this site, you are agreeing to our use of cookies. Review our privacy policy.

Accept and close